Dechra: Suspecting Cushing's

To help grow Dechra's Vetoryl brand, they needed to educate vets on the symptoms of Cushing’s disease. To help Dechra stand out from the clinical look and feel of the sector, we harnessed the drama a European audience was used to seeing on its favourite TV shows. We designed a video set up to resemble a police interrogation room and the suspects were played by the UK’s top canine actors. It was a great day in the office! Realistic, low-level lighting and a light haze in the air when filming gave a gritty look, which we accentuated in postproduction with a blue-green colour grade.