Ingredion: Taste Sweet Liberation

Ingredion wanted to promote their innovative sugar reduction solutions in an exciting and fresh campaign. We came up with the concept of ‘liberating’ sugar characters from everyday products, with the help of Ingredion’s hero product Stevia. With stevia, customers can formulate low-sugar recipes that still have the texture and taste consumers crave. I designed and illustrated the entire campaign.

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Dechra: Suspecting Cushing's

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Ingredion: Delightfully Balanced