Ingredion: Delightfully Balanced

Ingredion supply ingredients and recipes to the people who make the food we buy in the supermarket. These food manufacturers need to make their product delicious and healthy while still making a profit. That’s a difficult balance to strike. To prove that Ingredion could help them achieve this balance, I helped to create the delightfully balanced food campaign. At the centre of the creative solution was the balanced food photography showing delicious looking food, delightfully balanced.